You’re Not Getting Email Deliverability Right – And You’re Losing Out

“Email Deliverability 101: How to Make sure Your Emails Get Through”

Email deliverability is a problem that many entrepreneurs face. There are a few things that entrepreneurs can do to improve email deliverability. Utilizing a good email hosting provider, keeping email lists clean, using a double opt-in process, monitoring email sending reputation, avoiding spam words and triggers, using a consistent “from” name and address, formatting emails correctly, including an unsubscribe link, and testing emails before sending them are all things that can help improve email deliverability.

If you want your emails to make it to your recipients’ inboxes, you must ensure you’re doing everything possible to improve your email deliverability. Here are 9 tips to help you out.

1. Use A Good Email Hosting Provider

If you want to improve your email deliverability, one of the best things you can do is to use a good email hosting provider. A good email hosting provider will have a good reputation with ISPs and provide you with all the tools you need to keep your email lists clean and deliverable.

2. Keep Your Email Lists Clean

One of the most important things you can do to improve your email deliverability is to keep your email lists clean. This means keeping them free of bounced, invalid, and unsubscribed addresses. The best way to do this is to use a double opt-in process (more on below) and regularly prune your lists of bounced and invalid addresses.

3. Use A Double Opt-In Process

When someone subscribes to your email list, they should be sent a confirmation email that they need to click on to confirm their subscription. This is called a double opt-in process, and it’s one of the best ways to ensure that your email list is clean and deliverable.

4. Monitor Your Email Sending Reputation

Your email-sending reputation is one of the most critical factors in determining whether or not your emails will be delivered. A few different ways to monitor your email-sending reputation include using a service like Return Path or Sender Score.

5. Avoid Spam Words & Triggers

Several words and phrases can trigger spam filters, so it’s important to avoid them in your emails. Some common spam trigger words include “free,” “guaranteed,” and “save now.” You can find a full list of spam trigger words here.

6. Use A Consistent “From” Name & Address

When sending emails, it’s essential to use a consistent “from” name and address. This will help improve your deliverability, making it easier for ISPs to recognize your emails.

7. Format Your Emails Correctly

Another important factor in email deliverability is the way you format your emails. There are a few different things to keep in mind regarding email formatting, including using a plain-text format and avoiding large images.

8. Include An Unsubscribe Link

All your emails should include an unsubscribe link, allowing recipients to easily unsubscribe from your list if they no longer want to receive your emails. This is a legal requirement in many countries, and it’s also good practice from a deliverability perspective.

9. Test Your Emails Before You Send Them

Before you send out any email campaign, you must test your emails to ensure they will be delivered. You can do this by sending a test email to yourself or by using a service like Email on Acid

The big takeaway for entrepreneurs from these points is that they need to improve their email deliverability to ensure their messages get through to their intended recipients. Some specific ways to do this include utilizing a good email hosting provider, keeping email lists clean, using a double opt-in process, monitoring email sending reputation, and avoiding spam words and triggers.

Want more? Well, if you really want to improve your overall email deliverability, check this out:

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